Mercury and FCB NZ have launched a new campaign on the ‘Energy made Wonderful’ platform featuring a team of energetic helpers who enthusiastically provide the power behind a range of electrical devices.
‘Save Your Energy’ introduces The Wonders, clad in Mercury’s signature yellow, who help Mercury customers save their energy, so they can spend it on wonderful.
Mercury Chief Marketing Officer Julia Jack says in a time where there is a lot of negativity in the world, Mercury wanted to do something “fun and quirky and makes you smile”.
“We’ve already shown New Zealand how wonderful electric transport is, now we want to show how renewable energy helps customers in every part of their lives, from transport to heating to entertainment. We’re making it easy to stay connected and in control, so our customers have more time and energy to spend on the things they care about most (whatever is wonderful to them!).”
The campaign consists of 60s, 30s and 15s TVCs, several online and social videos, and a number of static ads.
Leisa Wall and Peter Vegas, FCB Executive Creative Directors, say people often forget how wonderful power makes everyday life.
“The Wonders are a personification of this and will bring the brand’s video and activations together in a truly ‘Energy made Wonderful’ way.”
Zac Ella, Director at Sweetshop says this project was one where everyone had fun.
“From writing the pitch to delivering the goods, everyone mucked in and even the sun came out to play with a golden zing! And that energy is alive in these films – each shot slides into the next with a joyful handshake.”
Agency: FCB Aotearoa
Production Company: Sweetshop
Director: Zac Ella
Executive Producers: Ben Dailey and Kate Roydhouse
Producer: Larisa Tiffin
Casting: Catch Casting
DOP: Marty Williams
Production Designer: Neville Stevenson
Offline editor: Luke Haigh
Online: Stu Bedford
Sound: Brendon Morrow
Original Soundtrack: Malcolm Goldie