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Mistake or marketing?

Series three of House of Cards is set to go live at the end of February, and, given the response to the first two seasons of the show, there’s plenty of excitement about it. So there was plenty of surprise when ten episodes of the new season went up online early today. Some wondered whether this was a marketing ploy and if Netflix has ‘pulled a Beyonce’. But Netflix says it was a technical error. Judging by the House of Cards Twitter handle, however, maybe it wasn’t quite so accidental. 

Showrunner and writer Beau Willimon got in on the act and said:

And here’s the season promo.

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