It’s tough finding the perfect gift. And time is running out to find it before Christmas. But Colenso and Heart of the City have joined forces to make it slightly easier—and to promote the shopping districts of the Auckland CBD—with the launch of the Gift Guru, a festive addition to the Big Little City website that offers hints and tips from “super stylist and shopping extraordinaire” Charlotte Rust.
Rust was given the task to find the best Christmas gifts by doing the shopping for a range of local celebs like Nick Dwyer, Colin Mathura-Jeffree, Hollie Smith and many others. You can get your voyeur on and search through all these gifts or hunt for gifts she’s chosen for family members, partners or friends. Gifts can be added to a Top 5 and plotted on a map for when you head into the city. You can also check out all the Christmassy events going on.
There’s also a social media competition where you can let friends know what you want for Christmas by choosing your favourite gifts, making your own wish list and sharing it on Facebook (five wish lists are worth $1000 each are up for grabs).
Vimeo VideoHeart of the City and Carte Blanche and Co. also released a nice festive film featuring Madam Rust going about her consumerist bizniz in the inner city.
Steve Cochran – Executive Creative Director
Dan Wright – Digital Creative Director
Zoe Hawkins – Writer
Kia Heinnen- Art Director
Raymond McKay – Art Director
Paul Headington – Technical Director
Craig MacGregor – Junior Developer
Craig Thompson – Digital Designer
Amanda Theobald – Digital Project Manager
James McMullan – Digital Producer
Marcelle Baker – Group Account Director
Dave Munn – Senior Account Manager
Patrick Rowley – Account Manager
Courtney Herbert – Account Executive
Rob Linkhorn – Producer
Michegro Chisholm – Senior Planner
Tias Somers – Mac Operator
Erin O’Connell – Studio
Duncan Innes – Photographer
Charlotte Rust – Gift Guru