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Haystac loves every piece of Victoria, especially the PR bit

Haystac has been selected as Tourism Victoria’s New Zealand PR agency
after a rigorous competitive pitch process that began in March.
Expressions of interest from over 30 agencies resulted in 11 tender
submissions, six shortlisted hopefuls and finally, three pitch
presentations.

Mango was the incumbent and it’s not known who else was in the mix,
but Tourism Victoria’s regional manager Margaret Spiro says Haystac
stood out as the strongest agency in all three core assessment areas.

“Haystac
demonstrated their capability where it counted; with outstanding
creative ideas, smart programme design and a deep understanding of the
industry.”

Haystac NZ general manager Fleur Postill says the
agency has a core service stream called Haystac Active, which offers
expert consultants for travel and tourism, aviation, destination,
sponsorship and sports clients across Australasia.

“Melbourne is
also our home base, we know it very well and we have a large consultancy
team there who are available to work as an extension of our Auckland
office,” she says.

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