Haystac has been selected as Tourism Victoria’s New Zealand PR agency
after a rigorous competitive pitch process that began in March.
Expressions of interest from over 30 agencies resulted in 11 tender
submissions, six shortlisted hopefuls and finally, three pitch
Mango was the incumbent and it’s not known who else was in the mix,
but Tourism Victoria’s regional manager Margaret Spiro says Haystac
stood out as the strongest agency in all three core assessment areas.
demonstrated their capability where it counted; with outstanding
creative ideas, smart programme design and a deep understanding of the
Haystac NZ general manager Fleur Postill says the
agency has a core service stream called Haystac Active, which offers
expert consultants for travel and tourism, aviation, destination,
sponsorship and sports clients across Australasia.
also our home base, we know it very well and we have a large consultancy
team there who are available to work as an extension of our Auckland
office,” she says.