Grocery app MILKRUN launches TVC for NZ

Australian grocery delivery app MILKRUN has expanded its services to Aotearoa, first, with its bright blue logo on buses and billboards and now, its first TVC for the New Zealand market.

The commercial, created by Eyes and Ears, features The Busy Family – showing how navigating something as necessary and simple as going to the supermarket often needs to be a well-planned operation – but it shouldn’t have to be. In fact, it doesn’t have to happen at all, thanks to MILKRUN.

“The concept perfectly captures the ease of MILKRUN, focusing on an exaggerated yet relatable situation that occurs in many households. This campaign supports our mission of MILKRUN becoming a household name for all Kiwis,” said Jamie Gagliardi, MILKRUN’s Head of Marketing, Growth at NZ.

Directed by Calvin Sang, the advert caters to both the New Zealand and Australian audiences. With MILKRUN now available in nine major locations across New Zealand and boasting a selection of over 10,000 products at users’ fingertips, their reach and product offerings are only poised to expand further.


Production company – Eyes and Ears

Director – Calvin Sang 

Producer – Sophia Seaton 

Production Assist – Joshua Aschebrock 

DOP – Clayton Carpinter

1st AC – Andy Lau 

Gaffer – Pablo Stevenson 

Best Boy – Craig Macdonald 

Sound Recordist – John McNicholas 

Art Director – Paul Irving 

Art Assistant – Hayley Roberston 

Wardrobe Stylist – Clementine Cracroft-Wilson 

Hair & Makeup Artist – Asrita Singh 

Unit Manager – Billy Gibson 

Location Manager – Rich Phillips

Editor – Lee Parker-Stapleton

Colour Grade – Mike Carpinter

Sound Mix – Robert Farrell

Client – MILKRUN

Head of Marketing, Growth & NZ – Jamie Gagliardi
Marketing Specialist – Sophie Ly

Script Writer – Simon Friedlander

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