Grabaseat sticks with Contagion

  • Advertising
  • June 19, 2013
  • StopPress Team
Grabaseat sticks with Contagion

Contagion's relationship with Air New Zealand cheeky little brother Grabaseat was enhanced last week after winning a competitive pitch against several other agencies thought to have included Special Group and Young & Shand. 

“We’ve worked closely with Grabaseat almost since we opened our doors and have enjoyed a fantastic working relationship," says managing director Dean Taylor. "We share similar values, views and sense of humor."

Grabaseat manager Duane Perrott says it's done a lot of work with Contagion on a strategic and creative level and "when put to the test, they came out on top".  

"They’re smart, open people and I’m really looking forward to working together on an exciting new project.”  

Contagion recently added a number of new staff and there are now 25 in the Freeman's Bay office, with Dean Taylor saying another five new employees are set to join in the near future. 

"This win might push that number even higher," he says. 

In the past, Contagion has worked on the Ron Rowwdy campaign, created the Sweet As campaign and last year did a project for Grabaseat's standby fares, which consisted of street posters, mobile billboards and a campervan reskin and aimed to get Kiwis to "plan to do something unplanned". 

“Our Any Excuse August campaign was so successful we decided to extend the offer of standby fares available on any domestic flight, any day, any time," says Perrott. 

The campaign poked fun at local New Zealand town stereotypes and highlighted the wide range of options standby fares offer. However, Air New Zealand announced it would be cancelling stand-by fares in March this year due to the wider availability of cheap, bookable fares. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit