Go Media has launched a modernised brandmark and new website. This coincides with their celebration tonight of surpassing 70 digital screens in their nationwide network.
With the business evolving and making advances in the digital OOH space, Managing Director Mike Gray says the time was right to refresh how the brand was represented in market.
“Of particular importance was that our purpose articulated what we’ve been doing, and plan to keep doing which is to ‘make a positive impact on businesses and communities throughout Aotearoa by providing them with a voice to connect and tell their story’,” says Gray.
The new logo retains the ‘GO’ shield which is synonymous with driving the countries roads – and the moment of exhilaration that comes with accelerating and moving forward. To declutter the logo the border has been dropped in favour of a floating ‘Media’.
Within the website the Go Planner makes it easier for customers to filter and find media assets that best suits their needs. The Go Planner incorporates LANDMARKS ID audience insight data to identify which billboards skew to specified age, gender, and shopping category locations. Helpful for advertisers wanting data to inform smarter site selections.
“Were incredibly proud of the high quality and functionality of our website. It tells the story of our investment in screen quality, portfolio expansion, audience data and systems,” says GM Simon Teagle.
Director Dean Shaw adds: “It’s so good we’d judge it category leading.”
The new brandmark is this week rolling out across sales collateral, stationery, branded vehicles, site-tags, and marketing.
Credits
Brandmark: Harvey Cameron
Website Design & Development: Harvey Cameron
Website Video: ManyMinds
Go Media Project Team: Isabella Dervan & Cassandra Albert
