Global tech leaders DEC partner with TBMG

Waikato based human and animal health technology company DEC has partnered with advertising agency, The Business Marketing Group (TBMG), to tell DEC’s remarkable story and to raise its profile among innovators, inventors, and entrepreneurs.

While DEC’s products are exported to over 56 countries, its extraordinary story and what its world-class laboratory and product developments teams are capable of, remains a secret to many.

Dating back to the 1940s, DEC has been in the business of development and manufacture for novel healthcare technologies. They partner with Kiwi inventors, in order to bridge the gap between innovation and patients (both human and animal). DEC is working with TBMG to ensure that all inventions and innovators get the support they need to convert novel technology dreams to healthcare reality.

“Having an idea is hard enough, but executing that idea is where things normally fall down,” says Ben Cochrane, MD at TBMG.

“For Kiwi inventors, there’s never been a better time to get their ideas to market. DEC have a clear vision and resources to help make this happen. They have some of the biggest, brightest, and most experienced brains in the industry.”

DEC’s Commercial Manager Darren Harpur, says: “DEC’s innovative legacy extends back to the 1940s, yet many innovators, inventors and entrepreneurs have never heard of us. Through our partnership with TBMG we intend to shine a spotlight on DEC’s entrepreneurial spirit, and a desire to help other inventors and visionaries bring their ideas to reality.”