As temperatures fell and utility bills rose this winter, Frank*Energy followed its successful rebrand with a new retail campaign via Motion Sickness, this time showing Kiwis its commitment to great value power, no matter the cost.
The new campaign demonstrates how Frank*Energy will do everything in its power to keep prices down for customers.
Outdoor ads utilise distressed billboard sites with an ad ‘that could not be cheaper’. The tiny ads will be permanently stapled to billboard backs for six months, ready to be revealed whenever the site is not booked.
In the satirical TV spots, the Frank*Energy mascot gives customers a tour of the company’s Hamilton call centre, where we meet real staff, and the lengths they go to to keep costs down, including swapping company cars for bikes, using pencils down to the nub. The creative even featured an ‘Easy Crypto Super Bowl ad, but cheaper’ QR code video.
The campaign was supported with out of home and digital media placements. The campaign will also run on the Frank*Energy Tik Tok where the brand has amassed over 5,000 followers and 3 million views by poking fun at Tik Tok trends and themselves.
Michael Wood, Frank’s Head of Brand and Marketing says Kiwis are embracing the new brand.
“Since launching in February this year we’ve experienced strong sales growth, and this latest work promoting value feels particularly timely given the financial pressure many Kiwis are facing at present.”
