After the liquidation of Publicis Mojo, we heard a few whispers that its car client, Motorcorp distributors, wouldn’t be moving across to Joy and was on the hunt for an agency. And that agency has been chosen, with Federation taking over responsibility for the Volvo and Renault brands.
Publicis Mojo originally won the business for all four brands but the account was split last year and Big, which also has Skoda, was given Land Rover and Jaguar, with Mojo left to handle Renault and Volvo.
Federation will now be lead agency on the Swedish and French brands in the
New Zealand market, and will bring to the mix “their signature approach for strategic integration
of channels”. The agency will be
responsible for all creative, including brand, digital, retail and social media, and will work alongside current Motorcorp
partners Total Media, which took the business off ZenithOptimedia late last year, and Cathy Campbell Communications.
us deep thinking at every level – brand, point of purchase and customer journey,” says Motorcorp’s group general manager James Yates. “Their creative approach
was right on brand, demonstrating a thorough understanding of these two iconic
marques while also pushing boundaries.”
Founder and director of Federation Sharon Henderson
says the car market is due for a shake-up (here’s Mojo’s last campaign for Volvo, which took a swipe at ze Germans) and alongside
the teams at Volvo and Renault, she’s “looking forward to giving European car
buyers a whole lot more to think about”.
This win gets the year off to a similar start to 2012 for Federation after it pitched for and won the Emirates account
in 2012 from incumbent Saatchi & Saatchi. It has just released a new retail campaign for the airline.
And while a pitch is currently taking place for Warehouse Stationery, Federation, its below-the-line agency, is safe.