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Federation and ATEED celebrate Auckland culture

To celebrate our diverse culture in New Zealand, ATEED and Federation have team up to create the latest campaign for the upcoming Elemental ALK.

Elemental ALK 2020 is set to happen this October, and to celebrate the great culture and cuisine of Auckland, Federation brought the news to life through a series of striking brand campaigns.

The standout multimedia campaign speaks of the vibrance of Auckland, with ATEED general manager destination Steve Armitage saying this year is more important than ever to drive excitement.

“This festival is more important than ever this year, encouraging locals and visitors to experience the rich and diverse culture and cuisine of Tāmaki Makaurau and giving a much-needed boost to our events, entertainment, hospitality and arts sectors.

“We needed our branding this year to shout louder than ever before. We’re thrilled with the energy and vision of the campaign and have already seen some of the ticketed events selling out.”

Managing Partner at Federation Olly Boden, adds: “It’s a privilege to assist ATEED with a campaign that contributes so significantly to Auckland’s economy and business recovery. Impact and effectiveness have been key drivers to our approach”.

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