Kiwi Steve Ayson won plenty of awards for his role directing Old Spice’s completely mad Momsong ad, including gold at Cannes and Clio and, most recently, TV commercial of the year at Shots. Now another Kiwi, Bret McKenzie, has got involved in the follow-up by writing the music for Dad Song.
Playing off the fact that mom’s/mum’s don’t want their boys to grow up, but dads do, the new spot to promote the ReFresh body spray by Wieden + Kennedy Portland is similarly hilarious.
As the YouTube blurb explains in depth:
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“Dadsong” launches concurrently in countries where Old Spice is sold around the world – the first simultaneous global launch of ad creative in the brand’s history.
