Extreme football-related phubbing*

There’s been a lot of talk about football rights in New Zealand recently, with online offering Coliseum unexpectedly snatching that trophy off Sky and Sky then raining on its parade slightly by signing deals directly with four English major clubs to show delayed coverage of their games. But as newspapers embrace video, and as humans embrace mobile, it’s not just broadcasters looking for content anymore, as evidenced by this great ad for Sun+ Goals that features football fans watching when they shouldn’t be. 

*In case you need to know, here’s a detailed explanation.