Epson has partnered with comedy legend Jimeoin to launch a nationwide campaign for its EcoTank range of cartridge-free printers.
The new campaign incorporates multiple channels including free-to-air and catch-up television, radio, social media and in-store.
As well as being a comedy staple in New Zealand and Australia, Jimeoin knows all too well the frustration and expense of traditional cartridge printers.
He says: “Cartridges do my head in. In the beginning you buy a cheap printer and then six months later the cartridges run out and they cost more than the printer. And you forget how to change the cartridges as they explained it six months ago, so it’s easier to buy a new printer than try to figure out how to change the cartridges.”
EcoTank printers use easy-to-fill, supersized ink tanks instead of cartridges with enough ink in the box to print thousands of pages, meaning less waste and fewer trips to the store.
“It’s a great printer. It pretty much sells itself. I’m just getting in the way to be honest. But was glad of the gig!”
Epson Australia and New Zealand MD Craig Heckenberg says: “There are few entertainers in Australia more recognisable and widely loved than Jimeoin and we are delighted to be partnering with him on this EcoTank campaign.
“Epson’s core mission is to exceed expectations by creating new value for our customers and providing solutions that help make life easier. Jimeoin’s unique style will help spread the message that EcoTank is simply a better, more cost efficient, more enjoyable, more eco-friendly printing experience for all.”
Client/Production: Epson / Adrenalin
Creative Director: Peter Alsford / Adrenalin
Brand Lead: Nathan Fulcher / Epson
Copywriters: Ian Macintosh / Jimeoin
Production: Dream Engine
Director: Ryan Spanger
Senior Producer: Jove Tyson