Emotional rollercoaster ridden as Wilson, DDB and Lotto embark on perilous journey

Youtube VideoDDB NZ has just launched its latest campaign for Lotto. And it’s an epic, expensive looking tale of joy, disaster, loyalty, danger, exotic locations, canine tenacity and heartbreaking betrayal.

The first cinematic spot tells the tale of sailor Russell and his loyal dog Wilson, who discover on the My Lotto site that their regular Powerball ticket is the big winner. Soon enough, the obligatory storm sends the ticket overboard and Wilson shows his commitment by jumping in after it. He washes up on a beach in India and then embarks on a mammoth journey to get the ticket back home to his owner, almost like a new school (and smaller) Littlest Hobo.

The campaign launched with the full two and a half minute spot on all three main channels last night (a teaser poster campaign told passersby to keep an eye out for Wilson at 8.30pm) and it now breaks down into subsequent shorter versions. The Powerball campaign continues the winning story with six spots showing you how things turned out after Wilson got home and befriended that hairy musician.

Shot by the Sweet Shop’s Steve Ayson and DOP Geoffrey Simpson, the ad also features a soundtrack by Australian legend Nick Cave, which marks the first time he has allowed his voice to be used on a commercial.

Client: NZ Lotteries

Title of Campaign: Lucky Dog

Durations: 2min 30sec, 90 sec, 60 sec & 5 x 15sec powerballs

Client contacts:

Todd McLeay, Warren Salisbury, Wendy Rayner, Natalie Kennerley, Aroha Fuggle


Group Executive Creative Director: Toby Talbot

Deputy Creative Director: Regan Grafton

Art Director: Regan Grafton, Gavin Siakimotu, Brett Colliver

Copywriter: Natalie Knight

Group Business Director: Aimee McCammon

Account Director: Jenny Travers

Executive Producer: Judy Thompson

TV Producer: Tania Jeram

The Sweetshop:

Director: Steve Ayson

Producer: Claire Kelly

DOP: Geoffrey Simpson

Dog Trainers: Caroline Girdlestone & James Delaney

Offline editor: Jack Hutchings from The Butchery

Post Production: Animal Logic

Music: “To Be By Your Side” by Nick Cave

Sound Design: Jon Cooper at Liquid Studios

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