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Durex calls for a condom emoji

Earlier this week, Oxford Dictionaries declared the ‘Face with Tears of Joy’ emoji its word of the year. While certainly an unusual decision, those behind the publication justified it by pointing to the proliferation of these animated caricatures across all forms of communication in recent years. In addition to announcing its latest word of the year on its website, the team at Oxford Dictionaries also showed their quirkier side by releasing a video that imagines what emojis would be like if they appeared in real life.    

The enormous growth in the use of emojis has coincided with an explosion of options available to users. These days, you have emojis of different races, robot emojis, lion emojis, cheese emojis and even bandaged head guy emojis to choose from. And the list goes on.

(Image credit: Mashable)

However, the job is still not done. There are many emojis yet to be created—and one of these is the condom emoji. 

So in the lead up to World Aids Day on 1 December, Durex has launched a campaign calling for the creation of an emoji that can be used to request safe sex in pictorial form.   

“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS,” said Durex’s marketing director Karen Chisolm in a release.    

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