Droga5 win 'dream' games portfolio

  • Advertising
  • December 6, 2011
  • Cath Winks
Droga5 win 'dream' games portfolio

Droga5 has signed with one of New Zealand’s leading gaming businesses Fiveight. The New Zealand-owned and operated company represents SEGA, Turtle Beach, Ubisoft and Warner Bros. There were no incumbents, as the company was only formed last year.

The Warner Bros. games include Harry Potter, Batman, and Lord of the Rings, to name just a few.  Sega, of course, has the popular Sonic and Mario games, while Ubisoft produces Assassin's Creed.

Droga5 will partner with Ikon Communications which recently won the media business. Droga’s work will encompass creative duties across a multitude of gaming titles and equipment.

The first work to launch is for Turtle Beach. Turtle Beach designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers. Droga5 has been working on the project with Turtle Beach in New Zealand, Sydney and New York. The campaign will launch shortly.

James Polhill, business director, Droga5, said "We have ten mad keen gamers at Droga5 NZ. This is the dream client".

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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