Dow Design’s stated aim is to create desire through design and, if the inclusion of two of its recent campaigns in two illustrious publications is anything to go by, it’s succeeding.
Dow Design’s “brave, innovative” new packaging for Robert Harris coffee roasters was chosen from over 2000 entries worldwide for inclusion in the latest Lürzer’s Archive, which showcases the top 200 packaging designs in the world and is due out this month.
The prestigious 25-year-old European archive is considered to be one of the most prominent and influential voices in the world of advertising and design.
According to Dow’s website, the design overhaul led to a “revitalised Kiwi icon delivering a major sales boost and expressive environments”.
“Facing stiff local and international competition, New Zealand’s largest fresh coffee brand needed a voice. We gave them a brand world to inhabit with touchpoints across all their business areas.”
In addition to that honour The Dieline, “the world’s number one packaging website”, will also feature Dow’s recent work for Fresh and Fruity in its inaugural book Box, Bottle, Bag (pre-orders available on Amazon for the March book launch).
Dow says being selected for both international publications is a huge achievement and further reinforces their position as leaders in brand design innovation.