Business and technology consultancy Davanti is ready to take the next step in its history – officially joining Merkle on October 4, 2022.
With an extensive history in Aotearoa New Zealand, Davanti’s cloud computing expertise has seen it grow into New Zealand’s number one Salesforce reseller.
This brand change is part of a broad strategy from dentsu Aotearoa to simplify the businesses’ three core capabilities into ‘go to market brands’ that represent its function. The business will maintain the same structure and practices as it has under Davanti while tapping into the global expertise of Merkle, under the leadership of in market CEO, John Bessey.
“This is a huge step for us and one we have been very excited about for a while. Merkle has great capability globally and we can’t wait to see how our people leverage that for our clients. We’ve already built out significant capability to leverage the global team and deliver total experience transformation. Under the Merkle brand we have clarity on the broader outcomes we can drive for our clients, and for their customers and communities,” says John Bessey, CEO Merkle Aotearoa.
Dentsu Aotearoa CEO, Rob Harvey, says: “Merkle has such incredible global standing and represents dentsu’s Customer Experience capability globally, so we are excited to be able to take this step forward together.
“This is a simple brand change for us as we integrate with the globally recognised brand, and we look forward to the growth we can achieve under this new brand and John’s leadership,” he adds.
Bessey says this move carries with it the great culture of Davanti.
“As we grow into our Merkle future, we are excited for what the future holds.”
The brand launches as Merkle solidifies its position with key hires across Data, Cloud Service Implementation and Experience.
