DarkHorse agency has announced today the inclusion of L’Oreal New Zealand and Starbucks New Zealand into its portfolio.
DarkHorse has had a partnership with L’Oreal for the past three years and has now been appointed and their brand experience agency for the next two years.
“Starbucks is one of the most recognisable brands in the world but sadly much of the incredible story behind the brand – from its ethical sourcing practices, its valuing of people and the human connection, its beverage craft and more – has yet to be told in New Zealand. We were looking for someone who would understand the fullness of our brand and could connect that to the New Zealand market. We believe DarkHorse are the perfect people to partner with us to do this and we are excited about beginning this journey with them” says Charles Belcher, CEO Starbucks New Zealand.