DairyNZ and NZME have released ‘The Vision is Clear’ – a national ‘movement’ intended to inspire New Zealanders to get involved with looking after its rivers, streams, lakes and beaches.
In the minute-long spot, by NZME's in-house teams CreateMe and Vision, a voiceover talks about how much New Zealanders love, and use, the water while shots of people swimming, fishing and enjoying the Wairoa River in the Bay of Plenty.
DairyNZ chief executive Dr Tim Mackle says it will share how dairy farmers and Kiwis value the water and what “everyone can do to improve water quality; if we’re all in this together, we can make a difference.”
“DairyNZ and our farmers know that dairy farming has an effect on the environment, including our waterways. Over the past 20 years, dairy farmers have been undertaking a huge amount of work to farm more sustainably, including fencing cows from waterways."
Dr Mackle says the aim is to create real social change around improving New Zealand’s water quality.
“Effectively we all want the same thing for of our waterways, and we all have a part to play. We all share a vision for better waterways, hence the name; ‘The Vision is Clear’.”
NZME chief commercial officer Matt Headland says the campaign is designed to connect and communicate with Kiwis of all ages.
“We are looking forward to working with DairyNZ on this hugely exciting initiative that will benefit the whole country by motivating all New Zealanders to play a part in improving the health of our waterways.”