Cute cats star in Federation’s new campaign

Independent creative agency Federation and their latest business win, Elanco Animal Health (formerly Bayer), have unveiled a new, integrated campaign for market-leading flea treatment, Seresto. 

The campaign leverages a key research insight that spotlights how tricky it is for pet owners to navigate the maze of flea treatments within the category. 

Using cats and dogs that effortlessly perform balancing acts without a twitch of their tail, the campaign launches with two TV commercials demonstrating how fleasy-peasy it is to use Seresto’s eight month matrix technology collar.  

The campaign strategy integrates vet clinic and pet store support across the country. 

Richard Wilson, Sales and Marketing Manager at Elanco Animal Health says Federation’s experience and passion in the category was key to their appointment to Seresto. 

“Through their strategy and creative ideation process, they’ve demonstrated real capability to harness market and customer insight with strategy and creativity.” 

Federation’s Managing Partner Elizabeth Beatty adds: “With COVID impacting our lives so profoundly, animals have become even more important to Kiwis, so Federation was thrilled to be charged with the task of helping to keep our country’s pets happy and healthy while driving sales.” 


Managing Partner: Elizabeth Beatty 

Account Director: Ollie Crawford 

Strategy: Sharon Henderson 

Creative: Mel Turkington

Brand Design: Tabitha Harris 

TV Production and Animation: Toybox 

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