Architectural design firm Jasmax is celebrating its 50th anniversary this year, and, in keeping with the marketing zeitgeist, it asked punters to join in the fun by creating a short video showing “how architecture impacts and facilitates our everyday lives” (and at least one Jasmax project). And Jason Dobbs and his skateboarding son Cato took the $5,000 prize with a clip called A2B.
The judging panel, which included Jasmax employees Marko den Breems, Alasdair Hood and Tara Robinson alongside Zoomslide’s director/producer Mark Summerville, said: “A2B depicts a generational shift in how we interact with our cities. Captured from the perspective of a child’s play, the video successfully integrates graphic overlay with an engaging soundtrack, to assert an instant connection between the audience and audio/visual; an achievement in this short timeframe. In its honesty in defining architecture and this common ‘urban adaptive re-use’, the video is a candid, yet considerate, take on how our cities are interacted with daily.”
A selection of finalists will be hosted on the Jasmax website from next week.
And if you were wondering what the company has been involved with in the past 50 years, Zoomslide has created a bit of a video retrospective.