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Creative Shop ANZ announces new titles

Facebook has announced it is making further investment in its Creative Shop by hiring three new senior creatives from some of the region’s best creative and tech companies.

Making up the three is Jay Morgan, Stef DiGianvincenzo and Ollie Beeston. Morgan has won multiple awards previously working at Havas WW Sydney, including the agency’s first Webby. He was also a panelist at SXSW 2014. Recently, his role was creative director and innovations director at The Monkey’s and also served as President of the Cannes Mobile Jury in 2018.

DiGianvincenzo has been hired following her stint as strategic director at Google and her role as the global creative lead on Nike Women. She was also a co-founder of Rare, which aims to tackle diversity in advertising and has had her work recognised at every major global award show.

Ollie Beeston completes the trio and was hired due to his numerous global awards for multiple campaigns and his talent within art and illustrating. He joins Facebook from Clemenger BBDO Sydney where he was creative group head and co author of the lauded ‘Come Down for Air’ campaigns.

Steve Coll, head of Facebook Creative Shop ANZ, says he is delighted to welcome the trio as they compliment the current team of strong creative thinkers.

“They bring a wealth of diverse talent, skill and experience to a team that is already collaborating with some of the most respected marketers and creators in the country. These new hires show the importance of creativity in the future of our platforms, where there is still so much untapped potential and opportunity for brands.

“It will also increase our capacity to collaborate with creative agencies. Australia and New Zealand agencies are, as we all know, world-renowned for creativity. Our goal is to work with the best brands, creators, makers, creatives and marketers to help take advantage of opportunities that exist now, and as our tech keeps developing.”

Managing director of Facebook Australia and New Zealand, Will Easton, says everything he is seeing across Facebook and Instragram shows that creativity and craft is a fundamental part of campaign success.

“The importance of creativity is at an all-time high and we are excited to commit more high calibre resource to support ANZ marketers and creative agencies deliver high impact campaigns.”

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