Creative boffins from distant lands chosen to pass AXIS judgement

CAANZ has announced the three foreign dignitaries for Axis 2011, with Kiwi expat Andy Fackrell of 180 (Amsterdam), Bryan Rowles of 72 and Sunny (Los Angeles) and Dejan Rasic of Colman Rasic (Sydney) making up the illustrious international award hogging panel.

This is the fourth year objective international judges have been wheeled in for AXIS and Tony Bradbourne, the convenor of judges (and the man presumably responsible for taking this year’s crop on boats and plying them with expensive wine) says all three of them have produced incredible work that has been recognised at the highest level, including Grand Prix at Cannes, pencils at D&AD and One show and everything else in between.

“They will bring a completely fresh set of critical eyes to this year’s finalist list. It’s going to be great to get their thoughts on the work,” he says.

Given the number of awards they have won, CAANZ chief exec Rick Osborne says the three judges should collectively ensure that any work they award metal to really will be world class.

But enough from these paltry New Zealanders. Here’s some more information about the exotic foreigners.

  • After growing up in Wellington, Andy Fackrell has spent 25 years outside New Zealand, working in Australia, Singapore, the US and Holland. The last eight years have been as executive creative director at 180 Amsterdam, largely working on adidas. Add the five years at Weiden+Kennedy on the Nike account, and that’s an awful lot of sport experience. Fackrell has won most of the recognised awards including The Cannes Grand Prix, D&AD Pencils and One Show Golds, but this is the first time he has been back in New Zealand to judge.

  • Bryan Rowles is creative director and one of the longest-tenured talents at 72andSunny in Los Angeles. A designer by trade, he honed his craft at Core Design and Modernista! before moving to Los Angeles. Over the past seven years, he helped author work for clients including Nike, Discovery Channel, HP, 2K Sports, and XBox, earning him a variety of Lions, Pencils, and a few shout-outs in The Wall Street Journal. Rowles has been to New Zealand once before and enjoys rugby, the Lord of the Rings trilogy, and the roundabouts in Queenstown (if you like roundabouts, The Dull Men’s Club has an excellent collection).

  • Dejan Rasic’s career has spanned sixteen years at advertising agencies in Sydney, Singapore and London. His work has been recognised at numerous award shows over the years, including Cannes, D&AD and One Show. Early in his career, Rasic won the Australian Cannes Young Creative competition a record three years in a row. In 2007, he was ranked #1 Creative in Australia by Campaign Brief magazine and has judged D&AD, Cannes Lions and New York Festivals. He has also taught conceptual thinking at AWARD School and lectured at AWARD Craft. He is currently a founding partner of Colman Rasic, a growing independent advertising agency based in Sydney Australia.

All three judges will show their work at the creative function on Wednesday 30 March. Tickets go on sale at www.caanz.co.nz from Monday 28 February.

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