Following a competitive pitch, Crave Global has added Wither Hills to its 2021 client list and this week launched a new through the line campaign encouraging Kiwis to ‘Share Beautiful’.
The activity is a fully integrated brand campaign encompassing OOH, radio, PR, experiential, digital and in-store promotions.
The wine brand is on a mission to help Kiwis re-embrace taking time out to share beautiful moments at the end of the day.
This concept is being brought to life via Share Beautiful, a philosophy aiming to engage New Zealanders to share their moments and inspire others to do the same. Share Beautiful is all about creating quality time and space at the end of the day to connect with friends and loved ones.
To encourage this, anyone over 18 can get involved in the campaign and be in the draw to win one of two grand prizes simply by capturing their own shared beautiful moment and using the #ShareBeautiful hashtag on social media.
Wither Hills Senior Brand Manager, Leila McCracken says: “For Wither Hills, sharing is at the heart of everything we do. We share beautiful every day – combining our talents with the best grapes from the finest land, to create beautiful wines designed to be shared and enjoyed.
“We are excited to be bringing this campaign to life with the Crave team.”
Crave Executive Creative Director, Hadleigh Averill says: “It’s a beautiful thing to be given the opportunity to create a campaign that is designed to genuinely connect people through the vehicle of sharing.
“We are thrilled to be working with Wither Hills, the brand has some fantastic history and is a household brand across New Zealand and we look forward to working with the team at Lion to build on this legacy.”