Cover lovers called on to enter—and vote—in second edition of The Maggies

  • Creative
  • July 13, 2011
  • StopPress Team
Cover lovers called on to enter—and vote—in second edition of The Maggies

The cover. Proudly sitting there on the newsstand in amongst all the other covers vying for the attention of passersby with enticing images and catchy lines. It's the art—some might say science—of the tease. And The Maggies, which has once again opened the gates for entries for its second year, aims to celebrate the best examples of this in New Zealand. 

The awards, which are also run in the UK and Australia and are an initiative of iSubscribe, are voted for by the general public and supported by the Magazine Publishers Association. And it's proving fairly popular: in the first two years of the competition in the UK, publisher entries have increased 125 percent and consumer votes are up 33 percent.

The Maggies is open to any magazine cover dated from 1 July 2010 to 30 June 2011 and the categories include Business & Trade; Fashion, Health & Beauty; Food & Wine; House & Garden; Lifestyle; Science, Technology & Nature; Specialist; Sports; Travel; and Youth & Pop Culture.

The esteemed judges will whittle down the magazines from each category into shortlists and leave the final decision in the hands of the hoi polloi (check out some videos of the judges talking about last year's entries). And in an effort to get voters amped up, there's even a 'create your own cover' section on the website.

The deadline is Friday 5 August and every entry must be accompanied by a high-resolution image of the entered cover, a short testimonial and a completed entry form. A voluntary donation to children's charity, Cure Kids, is also being called for.

Check out last year's winner here, ogle the Facebook page here and watch a weird 'music video' here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit