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The Compendium: 11 September

The battle of the mascots continues for Old Spice. 

Periods anthropomorphised, to pretty bad reviews (check out a recent opinion piece on the gradual upping of the tampon advertising game). 

A man who shows true dedication to the perfect undies.

 

 

Pot Noodles help a dream come true. 

Central Park promotes its role as a cliche. 

 

Gus Van Sant and Matthew McConaughey give everyone the silent treatment to launch new Lincoln. 

Under Armour is all over Matt Damon in the promo for The Martian

Mind. Blown. Literally. 

It’s a tough sell for a massive FMCG company, but Unilever reckons we need to treat our trees better.

 

Rashida Jones talks up the wonders of LA for Google Play. 

GE shows that it doesn’t get the credit it deserves (and that humans are always impressed by the wrong things). 

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