The first round of judging for the 2021 Effie Awards in association with TVNZ is completed and finalists have been announced.
This year’s theme for the Effie Awards celebrates the impact that winning an Effie has on Client/Agency relationships, and how effective advertising draws the client and agency closer together.
Clemenger Group lead the pack on the agency side with 36 nominations between Colenso BBDO and Clemenger BBDO Wellington. DDB Aotearoa and Special Group follow with 15 finalists each.
Rupert Price, Chief Strategy Officer DDB Aotearoa, and member of Effie’s Aotearoa Steering Committee says: “Nothing better proves a client and agency are on the same page better than winning an Effie. It shows both partners are pushing in the same direction; using the power of creativity to drive exceptional business or behavioural outcomes for the brand.”
A panel of over 120 industry peers judged the preliminary round online during the Level 4 lockdown, making the selection of just over 115 finalists across 20 categories.
The category judging follows in early October, and eight panels of judges will determine the Bronze, Silver and Gold Effie contenders, and identify which campaign is up for the title of ‘The Hardest Challenge’.
The Executive Judges who will be leading the final judging rounds are:
Jonathan Waecker – Chief Customer Officer at The Warehouse Group
Sarah Williams – Head of Brand, Communications, and Experience at Spark
Luke Rive – Director or Marketing at McDonald’s
Jonathan Symons – Director at TVNZ
Helen Fitzsimons – Head of Brand Marketing at Sky New Zealand
David Thomason – Brand Planner and Advertising Strategist
Lisa Divett – Executive Strategy Director at Clemenger BBDO
Lauren Cooke – Senior Manager at NZTA.
All Gold Effie category winners will be eligible for the Grand Effie® sponsored by TVNZ, which is awarded to the campaign that achieved the most extraordinary commercial results for its client.
Winners and finalists will be celebrated and awarded at an awards dinner in Auckland October/November Date TBA.