V Energy is serving up a big dose of positive energy the world needs right now with a new campaign from Clemenger BBDO Sydney.
With the tagline ‘Can you feel it’, the relaunch campaign sees the evolution of the ‘Bugs’ from the iconic TVC spots from the early 2000’s.
In the 30-second spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – sing along to Wham’s iconic and upbeat “Wake Me Up Before You Go-Go” on a road trip.
Frucor Suntory Head of Energy, Jonny Croft says: “Clemenger has created a campaign with some highly distinctive characters that reminds us V Energy can be enjoyed by everyone, challenging some of the conventions that exist around the energy drink category.
“We can all put a little positive energy out in the world through those everyday moments by getting together and having some fun.”
Frucor Suntory Director of Energy and Transformation, Allison Yorston adds: “I can’t wait to see how our consumers respond; we hope they love the work as much as we do!”
Clemenger BBDO Sydney Executive Creative Director, Darren Wright says: “With the help of the amazingly talented crew at Psyop, we put four random bugs in a car and got them to sing along to the incredibly infectious “Wake Me Up Before You Go-Go” by Wham. It’s the perfect embodiment of V’s positive energy – and a fun way to launch the new positioning of ‘Can you feel it.’”
The fully integrated campaign has launched across TV, cinema, digital/social and radio, to be followed by a TikTok campaign for Gen Z.
Allison Yorston, Director of Energy and Transformation
Jonny Croft, Head of Energy
Chris Henbrey, V Energy Senior Brand Manager
Ryan Smith, Senior Media & Content Manager
Kaan Kocabay – Assistant Media and Content Manager
Clemenger BBDO Sydney
Executive Creative Directors: Darren Wright and Brendan Willenberg
Senior Art Director: Miguel Gadea
Senior Copywriter: Nathan Moraza
Senior Producer: Jo Howlett
Chief Strategy Officer: Lilian Sor
Group Business Director: John Kim
Senior Business Director: Rachel Robinson
Senior Account Manager: Gina Talboys
Planning Director: Graham Sweet
Production Company: Psyop
Directors: Kylie Matulick, Todd Mueller
Sr. Producer: Andrew Gilson
Production Company: Sedona Productions
Managing Director / Executive Producer: Kim Wildenburg
Animation and CG Partner: Milford
Senior Sound Designer – Andrew Stevenson, We Love Jam
Music Supervision – Level Two