Chemistry and Z Energy get pumped

‘Pumped, it’s more for you’ is the latest campaign by Chemistry for Z Energy, helped in turn by the animation specialists at Cirkus to bring the characters to life.

The goal was to refresh the Pumped brand so to promote the loyalty programme to customers. Across both Z and Caltex.

Chemistry’s Senior Art Director, Greg Wylie, said, “’It’s about more for you’ was born from a genuine belief that Pumped offers more fuel discounts and rewards than any other rewards programme. The team at Cirkus created a range of amazing 3D characters from scratch and the final product really complements both the Z and Caltex brand voices.”

Rodney Wallace, Z Energy’s Senior Marketing Manager – Brand & Loyalty said “Super excited about the new Pumped campaign. We wanted to bring Pumped to life in a way that portrays New Zealand’s diversity, ensuring Pumped resonates with Z and Caltex’s customers. The team are stoked with the end result and we look forward to seeing the country painted purple!”

The campaign will be running across TV, Radio, OOH, Digital, Social, customer comms, instore and on Caltex and Z forecourts.


Creative Directors: Pat Murphy and Susan Young

Senior Art Director: Greg Wylie

Copywriter: Amelia Petrovich

Managing Partner: Penny Wolhuter

Account Director: Craig Harrison

Senior Account Manager: Roshani Mehta

Creative Ninja: Paolo Alinea

Z Energy

Rodney Wallace, Julie Malcolm, Ellie Trotter, Sarah Wong, Charleen Raju, Zoe Renwick-Kay, Ellie Kelman, Alex Coogan-Reeves

Media: MBM

Animation: Cirkus Animation

Sound: Liquid

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