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Carpet Mill emphasises homegrown quality with new campaign

Production company Digital Masters have released their latest TVC for Carpet Mill, after the popular Kiwi brand decided to change up their marketing for the first time in 10 years. 

The campaign, made up of 15” and 30” spots, centres around the idea that your home is your castle. 

It aims to evoke all of the comforting sentiments of a house filled with good quality carpet and push the brand outside of the retail arena in a way that resonates with New Zealanders. 

CREDITS:

Creative Director: Cathy MacDonald 

Producer: Rory Tyler 

DOP: Matt Gerrand 

1st AD: Kit Tyler 

Technical Director: Matt Clements

Production Manager: Ashlee De Costa

Focus Puller: Jared Jones

Gaffer/Grip: Drew Wright

Art Director: Royce Dawson

Make Up/Stylist: Nikki Lovrich 

Runner: Luka Bannister

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