Each day in Cannes brings fresh batch of awards winners—and inevitable rosé-induced hangovers—as gongs in the various categories are distributed to the agencies that have over the course of the last year produced the best creative efforts. And this continued overnight as the winners in the Outdoor, PR, Media, Creative Effectiveness and Glass Lions categories were announced.
Out of of these categories, the New Zealand contingent of shortlisted entries, consisting of DDB, Colenso BBDO, FCB and Y&R NZ, picked up metal in the the Media and Outdoor categories—and, once again, Colenso BBDO was the standout performer.
The agency headquarters at 100 College Hill will soon be further decorated with an additional bronze and three silver lions, all of which were picked up in the Outdoor category. The agency’s trio of silver trophies were won for its work with the New Zealand Book Council featuring references to classic literature (Romeo and Juliet, The Bible and 1984 in this case).
Colenso also won a bronze lion for Volkswagen’s ‘speed dial’ campaign, which has already picked up a few gongs in other categories.
The only other Kiwi winner in the Outdoor category was FCB, which picked up a bronze lion for its ‘Glamazon’ ad that poked fun at David Beckham’s adventure in the Amazon.
The Media category featured shortlisted entries from DDB (for Lion Breweries’ ‘Change the bottle, change the game’ and Paw Justice’s ‘Don’t Trade Me’), Y&R ( for Land Rover’s ‘Love from land’), FCB (for Sony’s ‘Sideline challenge’), and Y&R NZ (for Brake’s ‘Living Memories’), but only DDB walked away for a solitary bronze for the campaign that aimed to put the spotlight on how online trading of pets was effectively supporting puppy farming.
Every year, the creative effectiveness category is one of the most coveted at Cannes. And, given that only 17 gongs were handed out in this category this year, the status accompanying these awards was again secured.
Colenso BBDO (for the Samsung ‘Smart Phone Line’) and Clemenger BBDO (for NZTA’s ‘Mistakes’) made the shortlist, but neither agency converted their nominations into a win. And this was also that case for DDB in the PR category, with the judges not awarding any metal to Paw Justice’s ‘Don’t Trade Me’ campaign.
UPDATE: SweeneyVesty also won a silver Lion in the PR category for the #scootinspires campaign executed for low-cost Singapore airline Scoot in conjunction with Saatchi & Saatchi.
The four SweeneyVesty offices—located in Singapore, Wellington, Auckland and New York—developed and executed a worldwide media strategy and engagement programme for the creative work developed by Saatchi & Saatchi Singapore.