TVNZ and Sorted are putting a Chaser to the test in an innovative new collaboration created by independent media agency Together.
Featuring infamous Chaser, Paul ‘The Sinnerman’ Sinha, the commercial campaign demonstrates that even the smartest people in the room don’t have all the answers when it comes to money.
The content debuted on Monday and runs during Sorted Money Week, coinciding with The Chase’s return to TVNZ 1 after a short hiatus for the Olympic Games Tokyo 2020.
Rolling out across the week, ‘The Sinnerman’ will be posed with a variety of New Zealand money questions – the first time a financial brand has made its way into The Chase studio ever.
The clever integration aims to remove the stigma people feel with having gaps in their money knowledge and encourage viewers to access independent and trusted information at sorted.org.nz to help answer their money questions.
Te Ara Ahunga Ora Retirement Commission Director Marketing, Lyndsey Francis says: “We are always looking for new ways to help New Zealanders think and talk about money as a step to living and feeling financially well. This was an ambitious idea that we’re delighted to see on-air during Sorted Money Week and we look forward to seeing how New Zealanders respond!”
TVNZ Director of Commercial, Jodi O’Donnell says: “The Chase is one of our biggest shows and so it’s fantastic to deliver such a smart extension of the programme to our viewers. We know fans have missed their Chase fix during the Olympic Games Tokyo 2020, so it’s exciting to have the programme back with this valuable extra tied in.”
Together Managing Partner, Rufus Chuter says: “We’re stoked with how this partnership has come together. We know that most people have a money question they’re too embarrassed to ask, so we’re hoping this partnership will help them realise even the smartest people don’t know everything.”
CREDITS:
Te Ara Ahunga Ora Retirement Commission | Sorted
Marketing Director: Lyndsey Francis
Marketing & Content Lead: Kelly Phillips
Together
Managing Partner: Rufus Chuter
Client Director: Emma McMahon
Head of Programmable Media: Suraj Barnawal
Director (Programmable): Adveta Dethe
Manager (Programmable): Melvin Hadi
TVNZ
Head of Integration: Lance Hipkins
Group Account Director: Karl Laurence Anderson
Content Strategist: Sebastian VanDyk
Project & Operations Manager: Lisa Howard
Producer: Julia Lynch
Copywriter: Dan Nelson
Archer Communications
Managing Director: Angela Spain
Senior Account Director: Georgia Boyce
