Unlike the company car or yesterday’s long lunch with the agency, there is no FBT* on what is certainly one of the best fringe benefits of being a marketer. Hell, you can even claim the GST* so the finance director won’t be breathing down your neck. Actually, he’ll probably congratulate you on such a prudent purchase. So, for less than a bottle of shabby pinot at the local watering hole, you can get a year’s worth of essential marketing, advertising and media intelligence. So get out the company credit card, buy a subscription and get 25 percent off the price in the shops. One year (six issues) = $34.80 + GST.
*We advise you get independent tax advice. We’re just marketers.