The Breeze revisits '80s classic for new campaign

  • Advertising
  • March 13, 2015
  • StopPress Team
The Breeze revisits '80s classic for new campaign

The Breeze has released its latest marketing campaign, which features classic '80s band Spandau Ballet performing their classic hit 'True'.

The 30-second TVC features a young woman who has just returned to her bedroom from the shower and turns the radio tuning it to The Breeze as the romantic classic 'True' belts out of the speakers, causing the woman to wistfully sigh to herself.

A release from The Breeze says the TVC highlights The Breeze’s position of creating a moment to ‘take it easy’ in people’s busy lives.

The Breeze content director Ian Avery says the station was extremely lucky to work with Warner Music and smoothfm Australia to land the campaign.

“The Breeze, like smoothfm Australia’s, success is due to us playing a unique role in our audience’s busy lives and this TVC with the endorsement from such an amazing artist like Spandau Ballet, showcases the brands benefit beautifully.”

The release says The Breeze will present Spandau Ballet with special guest Nik Kershaw on May 10 this year at Auckland’s Vector Arena.

This TVC follows on from another artist-driven campaign series that began with Michael Bublé’s 'Close Your Eyes' which launched in August 2014.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit