Brandspank gives Sky the fingers

  • Advertising
  • May 1, 2012
  • StopPress Team
Brandspank gives Sky the fingers

Youtube VideoFirst they gave the All Blacks a sausage and now Brandspank has brought a new meaning to the term digital marketing with a campaign to launch Sky's new Android mobile app. 

When it comes to apps, the popular ones generally either offer utility or gimmickry, and Sky's iPhone, iPad and iPod Touch app, which was launched in April last year and was developed by Smudge Apps in Christchurch, focused on the former by offering search functionality, remote recording, reminders and social media connectivity.

According to chief executive John Fellet, its popularity exceeded expectations and it has had over 210,000 downloads. It also won best mobile app at the 2011 Net Guide awards.

According to producer Kurt Bradley, Brandspank’s delivery of the 'SKY at your fingertips' campaign included creative (TV, print ads, web banners and EDMs), design and direction, in this case using a combination of shot elements, animation, hand crafted sets and complex motion tracking.

"We're really happy with the creative," says Tammy Smith, digital product marketing manager at SKY. "It's perfectly matched to our product as well as an original way of adding interest and personalising our offering."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
news

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit