Boundary Road Brewery's can vs bottle debate

  • Advertising
  • July 22, 2013
  • StopPress Team
Boundary Road Brewery's can vs bottle debate

Beer snobs amongst StopPress' regulars probably have an opinion on whether the amber liquid tastes better from a bottle or a can. Anecdotally, there's a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery and its agency Barnes, Catmur and Friends are attempting to push aside with their 'Blind Taste Test' campaign.

Boundary Road has launched its first beer cans and is taking the opportunity to knock down can naysayers with online, radio and outdoor executions touting the results of its blind taste tests. According to the brewery's research, conducted by what we assume are two scientists (because they're wearing lab coats), most people can't tell one from the other when they're poured into a third container type – a glass.

The web video above was produced by Pure is supported by a Facebook app developed internally by Barnes Catmur, which asks people to answer questions about beer cans in return for free alcohol (for testing purposes, of course).

This isn't the first time Boundary Road and Barnes Catmur have used blind taste tests to market its wares. In fact, the brand launched its flagship craft beer The Chosen One with a taste test involving 999 alcohol aficionados .


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit