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Boring Oat Milk launch first commercial via OK Studio

Directed by artist and videographer Blake Dunlop of OK Studio, the film makes a tongue-in-cheek return to the roots of ‘bad’ product advertising, inspired by 80s commercials. 

Speaking to StopPress, Dunlop shares his thoughts on the film.

What was your inspiration?

Feeling inundated with influencer endorsements and hi-resolution digital advertising I wanted to take a tongue-in-cheek return to the roots of ‘bad’ product advertising, which also spoke to the irreverent nature of Boring Oat Milk. For me, this is the over-production, spinning products, and dialogue that doesn’t say much at all. For better or for worse, this was my childhood, and I still find myself humming the cheesy tunes, reciting catch-phrases and singing all the jingles from that era, today.

Why did you go for this aesthetic?

We wanted it to feel a bit like your sister had accidentally taped over your home movie with an ad. The concept parodies the big 1980s TV product commercials. For aesthetic consistency, the stills images for the campaign were shot on a studio camera released in 1982.

Boring’s founder Morgan Maw and I go way back, our mums flatted together, so there is an existing level of trust and mutual respect there. A forgiving brief meant we were able to let our hair down and really go to town with writing. That inspired us to use this opportunity to showcase our work as the first full-service creative project for Ok.

Who was involved?

Set design and props were sourced authentically and sustainably through thrift stores. Courtney Joe (former Creative Director at Fashion Quarterly) contributed as a stylist and creative. Courtney found the perfect outfits in her Mum’s vintage wardrobe. She and her mum knew the era, the look, and nailed it in one.

The original soundtrack was created by musician Dave Webb (AKA Forest DLG and formerly Telemachus), a UK based friend and collaborator.

Lighting was directed by Josh Szeto who nailed the feel and make-up artist Angela Stuart pulled out all the stops to transport model Chrissy Soropa back to the 80s through her make-up and hair work.

I had worked with talent Chrissy Soropa (Red11) and knew her presence would create what was required. I asked her  to channel her best ‘housewife on valium’ look. She summoned her longest, cheesiest, vacant grin which sold the nostalgia of a mundane morning breakfast.

Credits

Writer / Director: Blake Dunlop
Production: Ok
Stylist: Courtney Joe
Music and Sound Mix: Forest DLG for TIKAL45.com
Talent: Chrissy Soropa / Red11 Management
Hair & Make-up: Angela Stewart
Lighting / Grip: Josh Szeto
Voice Acting: Dan Hankiewicz
Film Handling: Black & White Box Boutique

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