Bodycount mounts…

…as Jules Lloyd hangs up her McDonald’s apron, creative boffin Barry Low joins Image Centre, Desiree Doyle departs CAANZ to work on her tan, Adshel head honcho Steve McCarthy heads off into the distance, iSite names a national sales manager, Fairfax expands its network, Titan Media Group adds two to the crew, the MA’s Kelsey Waters goes digital and, after the sale of Synovate was approved, Ipsos comes to New Zealand. 

Hold the pickle…

Jules Lloyd, who took up the role of director of marketing with McDonald’s late last year after a long stint with Air New Zealand, has departed.

She was unable to be contacted to discuss future plans but McDonald’s spokeshuman Simon Kenny said: “At the moment I think she’s enjoying a break and the school holidays and looking at her options. We’ve started the process to recruit for the role.”

Swing Low

Barry Low, who has returned to New Zealand after seven years in Malaysia and China, has joined the Image Centre Group as its new art director.

Low’s recent roles include creative director at DDB Shanghai, Iris Worldwide (experiential agency) and Leo Burnett, amongst others. Prior to this he was an art director at Ogilvy in Auckland and at AGM Publishing.

“He is tasked with providing design and artistic leadership to the Creative Services department and will work across all parts of the business,” says Aynsley Scott, general manager of Creative Services. “He will also have responsibility for designing Idealog magazine and probably others. His breadth of experience is sure to be an asset to Image Centre.”

Doyle departs

After four years with CAANZ, Desiree Doyle has resigned to pursue new career opportunities.

“In this time, I believe I have achieved my goal of cementing the CAANZ awards shows, such as Effies, Media, and Axis, as amongst the best in the country,” she says. “Each show has met its targets and been underpinned by key sponsorship funding, something I feel very proud to have secured for CAANZ each year despite the backdrop of the global financial crisis and the recession that followed.”

At this stage she is sans-job and is planning on spending the next couple of months reacquainting herself with her family and working on a tan.

The end of McCarthyism

Steve McCarthy, chief executive of Adshel, has announced he will be leaving the company at the end of October.

“In my 11 years in the business, it has been my pleasure to work with a great group of people, have some wonderful business success, help develop the industry and have heaps of laughs along the way. I would like to especially thank my management board for their dedication, loyalty, inspiration and support for me as the leader of the business. It has been a very rewarding time.”

Mark Thewlis, Regional President Asia Pacific for Clear Channel and joint venture owner said McCarthy joined when the company “had plenty of potential but few results” and he has built a formidable team that has delivered on that potential creating one of Australia and New Zealand’s finest and most successful media companies. Steve’s passion and commitment to outstanding work place culture has made Adshel a very special place to work and he will by truly missed by all and I wish him every success in his future endeavors.”

The Adshel board has now commenced a search for Steve’s replacement and will make an announcement in due course.

iSpy with my little eye…

It recently got ComCom approval to buy up OTW’s billboards, and now iSite Media has announced the promotion of national sales manager Matt Williams to sales director.

“Matt’s dedication and energy have been instrumental to the momentum the business enjoys, and this elevation more accurately reflects his current scope of responsibilities,” says chief executive Wayne Chapman.

Keryn Fowlie was also recently appointed as group agency manager.

Keane as

Fairfax Media has appointed Donna Keane as associate network manager, a new position that strengthens its ability to offer advertising solutions to clients across multiple platforms including newspapers, online and magazines.

As 2IC to network manager Susana Leitao, Keane will provide support in the achievement of network’s revenue objectives, day-to-day projects and team management.

The appointment will enable Leitao to focus on additional revenue generation and strategic opportunities for Fairfax Network and its commercial partners.

Keane has been around journalism, media and especially newspapers her whole life with her father a newspaper editor, and her mother working in newspaper sales in their home town of Dunedin. She started in sales with the local Dunedin Star and finally made the move to Auckland in 1995 as national sales manager for the INL Community Network.

She has also worked agency side with Media Edge/Y&R, and held account director roles for the NAB and the New Zealand Herald.

Titanic hires

New OOH entrant into the New Zealand market, Parnell-based Titan Media Group, has made two senior appointments.

Claude Leonard joins Titan Media as sales manager. He was previously with Adshel and brings seven years working in the OOH space to the new team. And Karl Polglase also joins as operations/development manager.

Titan Media Group offers premium advertising panels in close proximity to supermarket entry points. The TitanShop media allows FMCG and household shopper targeted brands the opportunity to buy national campaigns close to point of purchase.

Choppy Waters

Marketing Association’s marketing executive Kelsey Waters is departing and has taken a role with House of Travel as their digital campaign manager.


Ipsos facto

Ipsos has announced the successful completion of the acquisition of Synovate for £525 million, creating the third largest global market research company in the world.

Synovate has been operating in New Zealand since 2007 when the company bought Research Solutions Ltd. Since then the company has continued to grow its share and maintained its unparalleled record in the biannual NZ Market Research Effectiveness Awards. Until now there has not been a New Zealand branch of Ipsos.

“The sale to Ipsos is all good news for our staff and clients alike, and we expect a smooth transition,” says New Zealand managing director Ian Mills. “It primarily means a re-branding and a significant increase in research capability and the deliverables we can offer our clients. The range of new options, techniques and experience we will be able to offer New Zealand businesses will be substantially increased – it’s good news for all concerned.”



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