BK introduces its new blueblood mascots with launch of lamb burger

  • Advertising
  • January 16, 2014
  • StopPress Team
BK introduces its new blueblood mascots with launch of lamb burger

McDonald's made a big song and dance about the launch of its lamb burger last year before removing it from the menu due to poor sales. But that hasn't stopped Burger King from trying, and it's playing up the premium nature of its new King's Collection product and aiming to show that "every man can eat like he’s rich, including the rich" with the help of its new spokestoffs: the frightfully wealthy stereotypical British aristocrats Sir Roger Poppincock and Baron von Cravat. 

Created by ColensoBBDO and Nick Ball from Finch, the two characters sit in a booth and discuss how "awfully new, terribly delicious and jolly top-notch" the new Lamb Burger is. The campaign includes outdoor, radio, 1 x 30” and 1 x 15” TVC plus web only video content. And while BK isn't generally regarded as high-end dining, the new mascots will no doubt help attract the elusive super-rich target market. 

“When I first met Sir Roger Poppincock and Baron von Cravat I was blown away," says Levi Slavin, creative director, Colenso BBDO. "I'd never met anyone who had actually dated the Queen. Now I'm fortunate enough to know two. We look forward to many more gold-plated adventures as the two represent Burger King's premium range in 2014.”

This campaign follows on from the well-received and very meta pre-roll campaign from late last year, which featured 64 unique videos that called out pre-roll ads for being a nuisance.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit