Bevan holds NAB ad trophy aloft

  • Advertising
  • April 4, 2012
  • StopPress Team
Bevan holds NAB ad trophy aloft

After a tough few months last year, Colenso's on a bit of roll again, with some big campaigns launching, some good award results and the Tourism Fiji account thought to be in the bag. And ‘Bevan’ from DB Export Dry's ‘The Wine is over’ print series has added to the joy by taking out the NAB's Ad of the Month. 

The judges agreed that “everything had been considered. It’s hard to get all the elements in and they have with an ad that’s eye catching, nicely crafted, straight to the point with humour that’s really clever."

To ensure “fewer Kiwi males suffer from wine”, the print campaign highlights the awkward discomfort wine continues to inflict on men (the latest execution is an instructional ad that coaches men through what to do when handed the dreaded wine list).

March judges were Adam Thompson, Saatchi & Saatchi; Adam Barnes, Ogilvy; and Levi Slavin, Colenso BBDO (who abstained from judging).

March’s winning creative team receive $250 cash and their ad is also sponsored into the 2013 Axis Award by NAB. It is also finalist in the 2011/12 $10,000 Newspaper Ad of Year competition, to be judged later this year.

There are only two months left to go in this year’s competition so email your best newspaper ad into kirsty@nabs.co.nz.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit