Gallery: the beautiful, boozy Beacons

  • Gallery
  • May 5, 2017
  • StopPress Team
Gallery: the beautiful, boozy Beacons

Almost 1,000 media folks gathered for festivities at the Beacon Awards last night—making the Viaduct the highest concentration of ridiculously well-dressed folks in New Zealand (and maybe even the universe).

Here's a gallery of some of the snapshots taken over the course of the night. 

Interestingly, Val Morgan Outdoor (VMO) put its DART 2.0 technology to use at the event, analysing the crowd in attendance.

The DART tech was integrated to the 70-inch screens showing the table settings at the entrance the event venue. 

Unbeknown to those in attendance, the tech was anonymously measuring the demographic, sex, facial features and mood of the audience.   

By 7pm most of the men had arrived but they soon became outnumbered by women who arrived fashionably late at approximately 7.30pm.

Here's a rundown of the stats: 
67.4 percent of the audience was female

  • Female under 24 - 20.3 percent
  • Female 25-34 - 27.1 percent
  • Female 35-44 - 15.5 percent
  • Female 45-54 - 3.7 percent
  • Female 55-64 - 0.1 percent

32.6 percent of the audience was male 

  • Male under 24: 6.6 percent
  • Male 24-34: 10.9 percent
  • Male 35-44: 10.4 percent
  • Male 45-54: 3.8 percent
  • Male 55-64: 0.8 percent

The VMO data showed that attendees viewed the screens approximately four times over the course of the night, with an average dwell time of 19.9 seconds. 

Other data showed that 12 percent of men had a moustache and just four percent had a beard.
The data also showed that 30.8 percent of guests were in a happy mood and got happier throughout the night (this may have been alcohol induced).

And according to host Laura McGoldrick, there was a total of just three vomits throughout the course of the night. Well done to all those that held it together. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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