BCITO taps into EightyOnes toolkit

EightyOne is using its tools on phase two of BCITO’s ‘Tricky Chat’ campaign after winning the account.

The account was won in a pitch about the appointment, Andrew Robertson from BCITO says: “BCITO is building some great momentum. We’ve started to shift the perception of a nation and can’t wait to see what EightyOne will do to help us continue that trend.”

According to the announcement, the win sees BCITO reunite with creatives Chris Appelros and James Henderson, who wrote the original ‘Tricky Chat’ campaign.

Chris Bleackley, executive creative director at EightyOne, says he didn’t want to give too much away but couldn’t help himself.

“I have it on good authority that the boys have been learning their Phillips from their Flat Heads in anticipation of talking to more misinformed parents across New Zealand.”

The original ‘Tricky Chat’ spot from Scoundrel watched parents coming to terms with their son’s career choice.

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