Bcg2 and MediaCom pick up account, launch quirky campaign

  • Advertising
  • November 20, 2015
  • StopPress Team
Bcg2 and MediaCom pick up account, launch quirky campaign

Bcg2 and Mediacom have won the competitive pitch for's creative and media accounts, fewer than 18 months after Contagion won the real estate site's business in July last year.      

Michael Jarvis, the managing director of Bcg2 said the process was very thorough and the campaign was shaped by a gaining an understanding of’s broader vision.

“We got a strong sense of the wider decision making team’s vision for the business. This was vital in defining our creative and media responses for the brand.”

MediaCom's managing director Nigel Douglas was enthusiastic about picking up the new business, saying: “The team at has a great product and bold ambitions for the wider market. Their goal is to increase their dominance in terms of quality of service, and we’re really happy to work with them to achieve that.”  

Vanessa Taylor, brand and commercial manager for said the company was excited and confident the new account holders could help build the brand.

“Both Bcg2 and MediaCom have delivered some great initial plans and concepts and we look forward to this unfolding evolution of our brand – watch this space.”

Since winning the account, Bcg2 and Mediacom have already rolled out their first brand campaign, which features a series of quirky dating profile-styled videos introducing an eclectic group of characters, such as a retired man who clearly likes to party.    

In another rather cheeky clip entitled "find a sparkling swimming pool", a blonde woman wearing a short white dress pours champagne into a swimming pool before the tagline, "single female seeks lifestyler with sunny outlook" is scrolled across the screen.

Another features a rural protagonist with shorts, hat and gumboots struggling with a weighty handful of cucumbers before the tagline, "experienced rural chap looking to expand horizons" scrolls across the screen.

Bcg2 and MediaCom were also behind the safekids Aotearoa campaign, “check for me before you turn the key” which aims to change behaviour in order to reduce injuries and deaths to Kiwi children in preventable driveway accidents.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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