BC&F Dentsu tell friends to shove it this summer

The all impressive BC&F Dentsu ‘Brewery, Distillery and Designery’ has rolled out its next thoughtful Christmas gift to its friends and partners; Up Yours.

Nothing screams Summer like a cold beer and a BBQ, so Dentsu has combined the best of both worlds and encouraged recipients to get amoungst and shove a can of beer up a chickens ass.

Ah, summer feels.

BC&F Dentsu commissioned The Occasional Brewer in Wellington with the unusual request to help craft a beer which while potentially drinkable, is more suited to flavouring a fowl’s fundament. The result was ‘Up Yours’, a lager flavoured with Lemon and Thyme which will add a subtle piquancy to any poulet’s posterior.

Managing director Murray Streets says, “With about 600 cans that needed hand-labelling, it certainly tested the Christmas spirit, but as always, it’s a fun way to share our capabilities, and say thanks, or in this case, up yours to our friends.”

Last year the agency release ‘Post Truth Vodka’, which was no mere bottle of vodka. This was Post-Truth Vodka, complete with well written and amusing copy: “Like truth, distilling can be a tedious yet worthwhile process.”

The limited-edition run of Up Yours will be distributed to friends and family of the agency so that no bird’s bunghole need miss out this summer.

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