BC&F Dentsu and Subaru have teamed up to introduce the new e-Boxer Hybrid to the market.
Offering the same driving capability as Subura’s All Wheel Drive, the e-Boxer Hybrid XV, and Forester models also reduce carbon emissions by up to 19 percent.
BC&F Dentsu’s campaign showcases the car through a range of challenging conditions that Subarus are known to handle. From beaches to mountains, there’s a reason the make is a Kiwi favourite.
“The Subaru brand has been built consistently by a focus on its All-Wheel Drive capability,” says BC&F Dentsu managing director, Murray Streets.
“Our e-Boxer Hybrid campaign continues to reinforce this. It’s designed to appeal to hybrid buyers who want their vehicles to be just as capable of handling demanding conditions.”
The message within the campaign ‘Keep New Zealand beautiful, then go see it’, is relevant not only to the car’s low emissions, but also the encouragement of domestic tourism following the aftermath of Covid-19.
Subaru New Zealand’s national marketing manager, Daile Stephens, says they didn’t want to bring a hybrid to market until they could make it all Subaru.
“The e-Boxer Hybrid engine doesn’t compromise on capability so our customers can do what they’ve always loved doing in their Subarus, getting out and making the most of this awesome country. Now they can just tread that little bit lighter out there.”
The campaign is running across TV, out-of-home, digital display and in press.
Creative & Media: BC&F Dentsu
Production: Dentsu Prod