The cold snap in August that brought snow to much of the country—and brought many Aucklanders to the office windows as the first snow fell in the city for 72 years—proved a perfect topical foil for creatives. And two of them were acknowledged in the August round of the NAB’s Newspaper Ad of the Month, with Barnes, Catmur & Friends’ ‘Road Open’ ad for Subaru winning top spot and DDB’s Powerball ad receiving an Honourable Mention.
August Ad of the Month judges were James Bowman, M&C Saatchi; Rod Lyons, AUT, and Greg Taylor, Ballantyne Taylor, who said about the winner: “It played nicely into the Subaru brand setting up the four wheel drive promise and also cleverly took the piss out Aucklanders.”
The judges also commended DDB’s quick topical response to the snow for Lotto Powerball.
Agency: Barnes, Catmur & Friends
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Copywriters: Robert Longuet-Higgins, Robert Cook
Account Director: Jo Cheyne
Media: Monica Wales