Bargain Box is celebrating local produce and ingredients with a surprise delivery to one of the nation’s most iconic landmarks.
The oversized Bargain Box made its way through the country on the back of a truck, making a few stops along the way, past the giant kiwifruit in Te Puke and giant apple in Otorohanga, before taking its place next to the giant carrot in Ohakune’s Carrot Adventure Park.
Ohakune locals welcomed the temporary new feature with open arms, which was supported by a community event hosted by Kiwi foodie Nadia Lim to uncover the nation’s top carrot dish. The winning dish was a family-secret Carrot Soufflé recipe by Ohakune local, Ashlee Douglas.
“The carrot is an affordable and healthy staple of our Bargain Boxes,” says Lim.
“So, we wanted to celebrate the hard-working community around Ohakune who produce the bulk of NZ’s carrots and help keep so many Kiwis well fed.
“Times have been feeling tough lately, so it was great to get out there and chat with some of the locals and eat their delicious dishes. Spending time with awesome communities like this reminds you what’s important in life.”
My Food Bag CEO, Mark Winter, adds: “We wanted to celebrate the locals who help us deliver tasty, convenient and affordable dinner solutions to families across Aotearoa and where better to feast the carrot than in our very own carrot capital, Ohakune.”
“We’re on a mission to help New Zealanders eat better on a budget,” says Winter.
“We’re proud of Bargain Box’s position as NZ’s most affordable meal kit. We’re a proudly kiwi owned company and we do all we can to make tasty and nutritious sourced meals accessible. We also work hard to support our communities with locally sourced produce and supplies.”
The activation was developed in collaboration with independent creative agency Yarn.
