Augusto leads global campaign for Adidas ‘Run for the Oceans’ to help end plastic waste

Creative agency and production house Augusto has released an integrated campaign for Adidas’ global running event ‘Run for the Oceans’.

Along with their sustainability partner, Parley, Adidas pledges to help end plastic waste by picking up plastic bottles for the minutes run by participating runners around the world, between May 23 – June 8. 

Featuring five global adidas ambassadors including; Dominic Thiem (Austrian tennis player), Ninali Zheng (Chinese heptathlete), Shaunae Miller-Uibo (Bahamian sprinter), Pedri (Spanish footballer), Karlie Kloss (American supermodel), this global brand campaign was shot across Santiago, Barcelona, Florida and New Zealand with all production operations running out of the Auckland Augusto office.

This campaign marks the first time in over ten years of Augusto working with Adidas, that the team have led a multimillion-dollar global brand campaign, a campaign that is one of the brand’s key focuses for 2022.

Michelle Walshe, Global CEO of Augusto, says: “We have worked closely with the team from adidas for over 10 years and have always appreciated their collaboration and trust in us to deliver. It was a real honour to be able to lead the creative and production of this incredible campaign and support this collective drive for change.”

Adam Thompson, Executive Creative Director of Augusto says: “We’re super proud of this new global campaign. The effort our team has put in alongside our client partners to pull this together has been immense and we can’t wait to see this run out around the world across the coming weeks.”

Alongside the hero spot that will air globally, Augusto have created over 1,000 assets for ‘Run for the Oceans’ including a global campaign rolled out across digital, retail & social for the promotion of the event and the launch of the sustainable products made with Parley Ocean Plastic.


Agency/Production: Augusto
Tom Gould – Director
Adam Thompson – Executive Creative Director
Ben Carroll – Creative
Mitch Crowe – Creative
Oliver Sealy – Strategist
Amy Dufty – Commercial Director
Lauren Oxnam – Account Director
George Yarrell-Stevenson – Senior Account Manager
Brad Harvey – Agency Producer
Nikhil Madhan – NZ Producer
Mariano Segedin – Editor
Connor Farrell – Assistant Editor
Ziga Zupancic – NZ DOP
Graeme Murray – Photographer
James Davison – Head of Design
Nina Vasiljevic – Designer
Katie Curd – Designer

Post Production
Matic Prusnik – Colour Grade
Amy Barber – Sound Design

Chile Credits
247 Chile
Javiera Torres – Producer
Pancho Urzua – DOP
Noli Provoste – Photographer

Barcelona Credits
247 Spain
Luna Lladós – Producer
Persona – DOP
Carles Carabí – Photographer

Miami Credits
Tightrope Production
Jonathan Bossle – Producer
Zoe Simone-Yi – DOP
Emiliano Granado – Photographer

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